Less scrolling. More creating.
Find the Reels that work. Make the idea your own. Turn your next “what should I post?” into a shoot-ready script — with a little help from AI.
Your next Reel starts hereA little inspiration. A lot of you.
Reel performance vs. median
From inspiration to action
Your idea. Your voice. Ready to shoot.
No login
research public handles without sharing an Instagram password
3
interface and output languages — Uzbek, Russian and English
1 flow
move from source Reel to breakdown and production brief
120
research credits every month on the free plan
Goodbye, blank page.
Discover what’s working, get the breakdown, and make something that’s yours.
Explore for freeA fresh dose of inspiration
Breakout
412K
268K
96K
Script ready
3 hooks · 4 scenes · 32 sec
Solo creator? Whole crew? You’re in.
For the people behind the posts — building brands, growing businesses, and making things happen.
Solo SMM specialists
Move from client research to a filmable brief without rebuilding the same prompts and spreadsheets every week.
Small SMM teams
Give researchers, writers and account managers one repeatable way to decide what is worth testing.
Local service brands
Useful for restaurants, beauty, clinics, education, property and retail teams publishing Reels regularly.
Uzbek-first workflows
Work across Uzbek Latin, Uzbek Cyrillic, Russian and English without translating every handoff yourself.
The weekly question
What should this client film next — and why is it worth testing?
- See which posts beat each creator's usual result
- Inspect the hook, structure, tone and production difficulty
- Turn the useful pattern into a new script for the client's brand
Find it. Make it yours. Hit record.
Your next content idea, from first spark to final script.
Your next idea is already out there.
Drop in a public Instagram handle or a Reel link. Find the posts that outperform that creator’s usual numbers — and give your next brainstorm a head start.
- Discover standout posts, even from smaller accounts
- Revisit saved research for free. No Instagram password needed
412K268K
96KBreakout
3.4× median
Your next great Reel starts with the right tools.
Competitor research
Paste any public Instagram account and get its posts, medians and best-performing formats — cached, so re-opening costs nothing.
AI script assistant
Turn a reel, your own video, a description or a few keywords into an original short-video script: hooks, scenes, caption and CTA.
Optimiro score & rollups
Views measured against the author's own median, plus monthly aggregates: posting frequency, top posts, most-used formats and durations.
Video → text
Drop in a Reel, an interview or a voice memo and get a clean transcript in seconds — the audio is extracted right in your browser.
Optimiro gives you back most of a working week
Not by doing something new — by removing the parts of content work that are pure searching, watching and re-typing.
- ~8 h / month
Hunting for ideas
Replaces: scrolling Reels and TikTok looking for inspiration
- ~5 h / month
Tracking competitors
Replaces: checking a list of accounts by hand every week
- ~6 h / month
Writing scripts
Replaces: prompt-wrangling in ChatGPT and endless rewrites
- ~2 h / month
Transcribing video
Replaces: a separate speech-to-text subscription
Hours are our own estimate of the work Optimiro removes; your numbers will differ.
See the evidence behind the recommendation
A useful content decision should be traceable from the source Reel to its performance context, the extracted pattern and the resulting brief.
Original source stays attached
Open the public Instagram source whenever you need to verify context. OPTIMIRO does not present a detached idea as its own discovery.
Performance has context
Raw views can reward account size. The Optimiro score compares a post with that creator's median and is clearly labelled as our own metric.
The output is production-ready
Move beyond a caption suggestion to hook options, scenes, shot guidance, a caption and CTA that your team can review and film.
Verify the signal on a real client niche before subscribing
The free plan includes 120 monthly research credits and shows the first five results in research grids. Check the source links and rankings first; upgrade only when the evidence is useful enough to turn into scripts.
Built for your phone
Most of our users manage their content from a phone — so every screen is designed thumb-first, not shrunk down from a desktop.
Everything one thumb away
Discover, Spy, Trends, Radar and Library sit in one scrollable bar at the bottom — no hidden menus.
Swipe-away sheets
Reel breakdowns and scripts slide up from the bottom and close with a flick down, just like a native app.
Nothing to install
Runs in the browser on any phone — open the link, sign in and start searching.
38 reels found
Breakout412K268K96K
184KStart with one client. Scale when the workflow pays for itself.
Explore research for free. Paid plans unlock Reel analysis, scripts, captions, transcription, analytics and Radar.
Plans unlock features; credits meter fresh work
A subscription unlocks AI and analytics and includes a monthly allowance. Fresh searches, Reel analysis and assistant messages use credits; cached research is free to reopen.
Free
Explore whether the research signal is useful
0UZS
No card required
- Competitor research & Optimiro score
- 120 research credits a month
- First 5 results in each research grid
- Saved reels & collections
- 200 MB media storage
Creator
50% offFor one specialist and a few active brands
79 000UZS/mo
$5.99/mo158 000 UZS
- Reel analysis, AI scripts, captions & transcription
- Analytics and unlimited scheduling
- 500 credits a month
- 3 brands per platform · 3 Radar watches
- 1 GB media storage
Studio
50% offFor SMM teams managing a larger roster
179 000UZS/mo
$13.99/mo358 000 UZS
- Everything in Creator
- 1 500 credits a month
- 10 brands per platform · 10 Radar watches
- 3 GB media storage
- Priority support
Agency
50% offFor high-volume teams managing many brands
449 000UZS/mo
$34.99/mo898 000 UZS
- Everything in Studio
- 5 000 credits a month
- Unlimited brands · 30 Radar watches
- 10 GB media storage
- Onboarding & migration help
Payment and activation are handled in Telegram
Choose a plan to open a prepared message. Payment is made by Click transfer; send the receipt and we usually activate the plan within a few hours during the working day.
Launch prices are 50% below the list prices shown. There is no automatic card charge or automatic renewal.
Frequently asked questions
It finds breakout short videos in your niche, compares them with each creator's normal performance, identifies the hook and format patterns worth testing, and turns those patterns into an original script for your brand.
Go make something worth watching.
Your next great idea is out there. Find it, make it your own, and bring it to life with Optimiro.
Find my next big idea