Free AI Instagram account audit
Last updated
Before you chase viral ideas, check the account they’ll land on. Optimiro reviews an Instagram profile with AI and gives it a score out of 100, the three changes worth the most and what’s already working. For your own account it’s free, with no card and no password.
The review is written in plain language, so you know what to change this week rather than reading a wall of metrics. Every point rests on a figure from the account, like a posting gap or a median view count. Pick a schedule and it runs again on its own, so you can see whether your changes moved the score.
What you get
A score out of 100, the three fixes worth the most and the things already working that you should keep doing. It’s all in plain language, so you know what to change this week. Every point quotes a figure from the account, so you can see where it came from.
What the audit checks: 23 points
11 profile checks: a Business or Creator account, a public profile, a recognisable photo, a keyword in the Name field, a bio that says what, for whom and where, a clear next step, a working link, contact buttons, category and location, Highlights that answer buyers’ questions, and the customer’s language. 7 content checks: how regularly Reels go out, whether the account looks alive, long silences, Reel length, the formats and hooks that work for you, captions and hashtags. 5 performance checks: reach beyond your followers, engagement, comments, whether success repeats and the follow ratio.
The thresholds behind the score
The final score is calculated by code, not by the AI, so the same profile gets the same score and a change between reviews means the profile changed. Some verdicts are set by numbers. Regularity: two Reels a week or more is good, one every two weeks or more leaves room to improve. Engagement, meaning likes and comments divided by views: 4% or more is good, 1.5% or more leaves room to improve. Reach for accounts under 10,000 followers: median Reel views of at least half your follower count is good. These are Optimiro’s working thresholds for small and mid-size businesses, not numbers Instagram publishes.
What you can usually fix in an evening
Many profile fixes take minutes. The Name field is indexed by Instagram search separately from your handle, so put your service and city there: “Lola | Manicure Tashkent”. A bio of up to 150 characters should say what you offer, for whom and where. End it with one action that matches the link, such as “Book via the link” or “Order on Telegram”. The link should go where the sale happens: booking, a catalogue or a chat. Write in your customers’ language; in Uzbekistan that’s usually Uzbek, Russian or both.
What’s free and what isn’t
The review of your own account is free. It runs when you add the account, then again every 2, 3 or 7 days as long as you keep using Optimiro; you can change the schedule or turn it off. Grading your content and results takes at least 4 public Reels: with fewer, the review checks only the profile and how regularly you post. Auditing someone else’s account, like a competitor or a client, costs 3 credits.
What the audit can’t see
The review works from public data. It can’t see private insights (reach, saves, sends, watch time, profile visits, link taps), Stories, messages or pinned posts, and it doesn’t judge your grid design. It claims nothing about them, and anything that depends on them it tells you to check in Instagram’s own insights.
No password
Add the public handle. Optimiro never asks for your Instagram password: public data is enough for the review.
Then find what to post
Once the profile is in shape, search Reels in your niche, break down the ones that took off and turn them into scripts or finished animated videos.
Questions about this tool
- Is the audit really free?
- Yes, for your own account: the AI review runs free when you add it and on the schedule you choose. Auditing another account costs 3 credits. Videos and scripts are part of the paid plans.
- Can I do it without signing up?
- No. You need an Optimiro account: the review is saved there, and that’s what lets you compare your score with the next check. Creating an account is free and needs no card.
- Can I check someone else’s account?
- Yes, any public account with at least 4 Reels. That audit costs 3 credits and is saved, so it reopens for free.
- Does the audit detect fake followers and bots?
- No, there’s no separate bot check. The review looks at public figures: the follow ratio, views and engagement. A sharp gap between them is a reason to look closer, not proof of fake followers.
- Is the score an Instagram metric?
- No. It’s Optimiro’s own AI assessment of the profile, not a number Instagram publishes.